Introduction to Brand Identity

Introduction to Brand Identity

Brand design is what makes your brand unforgettable, therefore, brand design is one of the most important investments one can make in one business.

When the most utilized information sources for industrial companies are websites, search engines, leaflets, and catalogs, the company’s branding must stand above the rest in order to succeed at all. While I’ll always stress the importance of good content, it’s the visual aspect of your brand that first grabs an audience’s attention. Thus, a good visual brand design provides you these competitive advantages.

In a busy world, with many competing brands and other distractions, your brand identity will often be the difference between success and failure. Learning how to design the brand you dreamed of or learning to create brands for other companies gives you these highly paid and very in-demand skills.

In this course, I will teach you how to design brands from concept to finish. The course will be a project-based course and will use the learn-by-doing approach where you will be walked in detail through the brand design process from logo design to business cards, branded t-shirts, brochures, leaflets, letterheads, envelopes, website banners, etc.

Who this Brand Identity course is for:

1. Entrepreneurs getting started with their project
2. Small & Medium enterprises willing to create their brand
3. Businesses & organizations who want to improve their visual identity
4. Anyone interested in visual marketing, logo creation & branding