International Technology Management

International Technology Management

Hello and welcome to this course on International Management!

Globalization and multinational corporations are terms very common nowadays. Since industrialization, we have become more and more international. So, international management is a very important topic for all companies which want to expand to new markets.

In this International Technology course, we will deal with the big questions that concern international management. These are: Why, where, how, and when? Every international expansion needs profound decisions in these four areas. What are your motives for international expansion? Which countries should you choose? Which entry mode will work for you? And how fast will you go international? You’re going to learn how to answer these questions for your company.

The second section of this course deals with managing multinational companies. You’re going to learn which strategic options exist, how to structure a multinational firm, how outsourcing and offshoring works, and how your institutional environment should be managed. So, which cultural, legal, and political aspects do you have to know and possibly influence?

You see, international management raises a lot of questions you need good answers for. Going multinational are not just several repetitions of your domestic market. And there are lots of mistakes you can make. In this course, you’ll gain the knowledge you need to minimize mistakes and maximize your success in foreign markets.

So, let’s get started – see you in the course!

Who this International Technology course is for:

1. Managers and entrepreneurs who want to go global.