LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!
When your potential customers and site visitors search at Google, Bing, and Yahoo! … does your Web site appear in the results? At or near the top?
If not, this course can help! At the end of this course, you’ll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
Search Engine OptimizationThat Works!
Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, Search Engine Optimization is pretty simple, and this course explains it all:
Picking the Best Keywords for Search Engine Optimization
Preparing Your Site, Including Avoiding Things that Hurt Your Site Search Engine Optimization
Understanding the Role of Content in Search Engine Optimization
Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
Boosting Search Engine Optimization with Structured Data Markup
“Submitting” Your Site to Search Engines and Directories
Local-Search Search Engine Optimization
Understanding the Importance of Links in Search Engine Optimization and How they Work for You
Finding Places to Get Great Links to Your Site
Is This Course for You?
Perhaps you own a small business, and your success depends on your Web site. Maybe you’re a Web developer, and you want to do a better job for your clients–and your clients do want Search Engine Optimization!–or you are responsible for your employer’s Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired a Search Engine Optimization(Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.
This course was created for people who own, manage, or develop Web sites…and know they need SEO
Great for Web developers wanting to learn SEO so they can optimize their employer’s or clients’ sites
People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm
Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing … and if they’re doing SEO right!
