Marketing Fundamentals

Marketing Fundamentals can be the spark of life for organizations.  Many people however misunderstand the fundamentals of marketing.  This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.

“Business has only two functions – Marketing and Innovation.”  ~ Milan Kundera

You don’t need to be a marketer to benefit from this course.  Being marketing-driven means looking at everything a company does from a customer point of view.  Many believe that organizations should be marketing-centric – in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much.

What you’ll learn

In this course, you will learn the core elements of marketing from a CEO / CMO perspective.  You will learn:

1. Marketing: Channels of Distribution
2. Marketing: Social Media
3. Marketing: Pricing
4. Marketing Communications
5. Marketing: Positioning, Differentiation, and Value Proposition
6. Marketing: Segmentation and Targeting
7. Marketing: Brands and Branding
8. Marketing Research

“Marketing is too important to be left to the marketing department.” ~ David Packard

Once you complete this course, you should understand the basics of marketing, and how to think, sound, and act like a marketer.  If Marketing is your desired field, you should be more employable and valuable as a marketer.

“The aim of  Marketing Fundamentals is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker