MARKETING ANALYTICS THE COMPLETE GUIDE 2020

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MARKETING ANALYTICS THE COMPLETE GUIDE 2020

In this big data age, knowing how to organize, synthesize, and analyze large quantities of marketing data is no longer a “good-to-have” skill. It is absolutely essential! Are you a student looking to set yourself apart from your peers? Are you looking to break into social media marketing? Do you want to become an expert in marketing analytics? If so, then this course is for you!

In this course, we’ll teach you everything you need to know to become an expert in marketing analytics. No prior experience in social media marketing, statistics, or marketing required!

Our course is based on the hands-on, case-study method of learning. In other words, we’ll learn by analyzing the data in a real-life scenario. The course begins with an introduction to big data, data analytics, and marketing analytics. This will allow you to feel comfortable with these terms.

Afterward, we move on to learning the most important web, social media, digital advertising, customer, and revenue metrics in marketing. As we learn each new metric, we’ll immediately apply it to the real-life case study.

We cap off the course by teaching you how to properly model out a new marketing initiative. This model will project out a campaign’s revenue and expenses for 2 years and will be complete with scenario and sensitivity analyses. We then conclude by summarizing our data in a beautiful, dynamic dashboard.

We are excited to have you join us on this journey and look forward to seeing you in the course!

Who this course is for:

  1. Social media professionals
  2. Marketing students
  3. Digital advertisers
  4. Marketing professionals
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What Will You Learn?

  • Become proficient in using powerful tools such as excel solver to create forecasting models
  • Learn how to estimate the trend and seasonal aspects of sales
  • Learn to generate forecasts using the Ratio to Moving Average forecasting method
  • In-depth knowledge of data collection and data preprocessing for Linear Regression problem
  • AND MUCH MORE

Course Content

MARKETING ANALYTICS

  • Marketing Research-Conjoint Analysis Using Marketing Engineering
    00:00
  • Conjoint Analysis-1
    00:00
  • Conjoint analysis (marketing)
    00:00
  • Conjoint Analysis
    00:00
  • Conjoint Analysis in SPSS
    00:00
  • Linear programming, optimizing an advertising budget,
    00:00
  • Sugar High Grain: Advertising Mix Using Excel
    00:00
  • Sales Forecasting
    00:00
  • Regression Analysis Basics for Marketers
    00:00
  • R for Marketing Research and Analytics
    00:00
  • A Beginner’s Guide to Conjoint Analysis
    00:00
  • Conjoint Analysis on R
    00:00
  • How to Make a Perceptual Map Using Excel
    00:00
  • Optimizing Pricing and Profit for a New Product Using Conjoint Analysis and Excel
    00:00
  • Data Analysis Using R – Session 1 – Bank Marketing
    00:00
  • Conjoint Analysis explained with example
    00:00
  • Marketing Statistics in Excel 1.1: Data Types and Measurement Scales
    00:00
  • Understanding Marketing Analytics
    00:00
  • The Definitive Guide to Marketing Metrics and Marketing Analytics Webinar Recording
    00:00
  • Summarizing Single variables and Data Frames
    00:00
  • Choosing a statistical test for analysis of data
    00:00
  • Click Through Rate using CHAID Classification Tree (Research Tutorial)
    00:00

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