https://youtu.be/E4t3hdMOgOg

This Public Relations course will equip you with everything you need to become an expert public relations professional. It’s packed full of case studies, statistics, checklists, templates, and practical activities that bring the theory to life.

The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years – there have been some exciting developments that have made PR more interesting and relevant than ever before.

Then, we look at all the research you need to do before you plan a winning PR strategy.

You’ll then learn how to create stories that reinforce your brand messaging and capture your audience’s attention.

Next, we look at all the tactics required to ensure that your stories genuinely reach the right people: from media relations to social media, awards, events, and video. And we’ll cover how to write for different audiences.

Then you will learn how to bring this all together into a comprehensive public relations and communications strategy that shows what you’re going to do, why you’re going to do it, and how you’re going to do it.

We then cover important concepts that you will absolutely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity.

Finally, we look at how to have a successful PR career, including how to find a great job, choose your specialist area, and how to maximize your chances of success.

Bonuses included

• Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group, where the crowd will feedback on your ideas and strategies and recommend ways in which you can increase your chances of success.

Who this course is for:

1. This course is for complete beginners starting out in their public relations career. It will equip you with everything you need to be successful at PR in a digital world.