If you want to be a business owner or a corporate executive tasked with making business choices, you’ll need to master three key disciplines:
- Business Planning
- Leadership and Management
- Marketing Techniques
There’s no getting around it. It is feasible to be an entrepreneur and CEO without an MBA or a business degree if you have a technical background; nevertheless, it is not viable to be any of these things without understanding:
- Creating a Marketing Strategy
Performing market research
Primary data collection for marketing research
Creating customer segments
Choosing a client segment to target
Understanding the Marketing 4Ps
Organizing a company’s goods
Product branding is really important.
Product packaging’s subtleties
Recognizing the elements that influence product price
The proper approach to product pricing
Product distribution planning
Creating a successful marketing campaign
In a fast-paced setting, working with the four Ps of Marketing
Creating and Monitoring Key Performance Indicators
Customer Lifetime Value Calculation and Monitoring
If you’ve decided to pursue a business-related job, whether as an entrepreneur or a corporate executive, knowing these topics will be quite beneficial.
This course is intended for the following individuals:
This course should be taken by everyone who wants to learn about the filing requirements, credit possibilities, and refunds available to them. This course will help you better prepare your taxes in the future.
“Marketing Strategies” is a course designed to provide students with a comprehensive understanding of the principles and practices of modern marketing. The course covers a wide range of topics, including market research, product development, advertising, and sales promotion.
Throughout the course, students will learn about the various tools and techniques used to identify and target customers, as well as the strategies used to persuade them to buy products or services. The course will also cover the use of digital marketing, including search engine optimization, social media, and email marketing.
Some specific topics that will be covered in the course include:
- Market research methods and data analysis
- Consumer behavior and decision-making
- Product development and branding
- Advertising and promotion strategies
- Digital marketing and e-commerce
- Measuring and analyzing marketing performance
The target audience for this course is undergraduate or graduate students interested in pursuing a career in marketing, as well as professionals looking to gain a deeper understanding of marketing strategies. The course will be beneficial for those who wish to become marketing managers, advertising executives, or market researchers.
The course will be taught through a combination of lectures, discussions, case studies, and hands-on projects. Students will be expected to participate in group work, presentations and complete a final project.
marketing research, marketing strategies
What Will You Learn?
- Students will learn about the various tools and techniques used to identify and target customers, as well as the strategies used to persuade them to buy products or services.
- The course will also cover the use of digital marketing, including search engine optimization, social media, and email marketing.
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