Location-based services have attracted considerable attention due to their potential for a range of highly personalized and context-aware services.
The lecture consists of two parts. In the first part, I will give you an overview of LBS, its applications, and best practices. In the second part, I will discuss various opportunities including mobile advertising. Finally, I will explain several challenges including security and privacy.
Location-based Services & Mobile Advertising: Opportunities & Challenges – Part 100:00
Location-based Services & Mobile Advertising: Opportunities & Challenges – Part 200:00