This Innovation and Entrepreneurship course seeks to introduce the concepts of enterprise, innovation, small business, and their interrelationships. It aims to provide a guide to the key facts, ideas, theories, and thinking about enterprise and innovation, to look at their relationship to small businesses, and to consider the methods that are taken to promote and finance them.
The word enterprise is used in a variety of contexts with a wide range of meanings. Within this range, there are narrow meanings of the word specifically related to business and there are wider meanings indicating a way of behavior that can apply in a variety of contexts, including business. The narrower meanings are closely associated to entrepreneurship, and in turn, the concepts of enterprise and entrepreneurship embrace much that would be considered to be expressions of small business activity.
Management research confirms that innovative firms – those that are able to use innovation to improve their processes or to differentiate their products and services – outperform their competitors, measured in terms of market share, profitability, growth, or market capitalization.
However, the management of innovation is inherently difficult and risky: most new technologies fail to be translated into products and services, and most new products and services are not commercial successes. In short, innovation can enhance competitiveness, but it requires a different set of management knowledge and skills from those of everyday business administration.
Who this Innovation and Entrepreneurship course is for:
- The program is designed to provide a career development opportunity for practitioners from various backgrounds, to enhance and develop their project management skills in an organizational context.
- Students don’t need to have any previous knowledge or experience of business or Innovation and Entrepreneurship
- This Innovation and Entrepreneurship course is for those who are interested in entrepreneurship and innovation
- Budding entrepreneurs, potential business owners, business studies students who are intending to start their own business and not just read about it