Google Tag Manager

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About Course

This course will cover everything you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of GTM and show you how you can implement various Tags. You will go from not knowing anything about (GTM) and Data Layers to mastering them and using them with confidence.

I am very confident that you will love this course.

I take a personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me.  Let’s get started!

In this course, you will learn everything you need to get started and use Google Tag Manager with confidence.

  1. Fundamentals and Essentials of Tag Manger (Applies to any tag manager)
  2. Signing up for (GTM)
  3. Details of Google Tag Manager Interface
  4. How to setup Google Tag Manager for Google Analytics and track page views
  5. How to set up external link tracking as Events in Google Analytics.
  6. How to setup Button click tracking in Google Analytics
  7. Track JavaScript errors ( GTM).
  8. Deploy GTM in WordPress
  9. Understand and use the Data Layer.
  10. Pushing dynamic values and custom event in DataLayer
  11. Deploy Facebook Conversion and Re-targeting Pixel to drive higher conversions
  12. Facebook event tracking to track specific actions on your site and create a targeted list based on those actions.
  13. Measuring page scroll depth – see how far users scroll on long and wide pages.
  14. Tracking if users look at particular elements such as section, image, banner, etc on the page
  15. Track user engagement with YouTube videos embedded on your pages.
  16. Google Ads conversion tracking
  17. Export and Import Google Tag Manager container to share tags, triggers, variables between accounts.
  18. More to be added soon

I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.

Note: You will need a basic understanding of HTML and JavaScript to use some advanced tracking using GTM.

Who this course is for:

  1. Anyone who is in Digital Analytics
  2. Anyone who is in Web Analytics
  3. Anyone who is in Digital Marketing
  4. Anyone who wants to learn Google Tag manager
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What Will You Learn?

  • Learn & Understand and Use Google Tag Manager with confidence
  • Learn how to deploy various tags and track them in Google Analytics
  • Achieve Google Analytics implementation Mastery
  • Learn how to use Data Layer to track certain actions
  • Learn how to deploy Facebook pixel via Google Tag Manager
  • Become confident in using Google Tag Manager
  • Learn DataLayers in Google Tag Manager Course
  • Track YouTube Video and more application using Google Tag Manager
  • Import and Export Tags from one account to another

Course Content

Google Tag Manager

  • Folders & Syntax Highlighting in Google Tag Manager
    00:00
  • _UTMZ Source Cookie Alternative with Google Tag Manager – Universal Analytics
    00:00
  • Lead Source Form Tracking with Google Tag Manager and Source Cookie
    00:00
  • Cookie Switch with Google Tag Manager – Last Click Attribution
    00:00
  • Event Tracking Migration with HTML5 Data Attributes and Google Tag Manager
    00:00
  • Google Tag Manager Button Click Tracking
    00:00
  • Multi Channel Dimension Tracking with Google Tag Manager and Google Analytics
    00:00
  • Visual Website Optimizer integration with Google Tag Manager
    00:00
  • Email Input Form Variable for Google Tag Manager
    08:13
  • Track TabClicks with Google Tag Manager
    11:38
  • How to install the new Facebook Pixel with Google Tag Manager for Conversion Tracking
    00:00
  • Cookies and Google Tag Manager – How to persist data throughout a Session
    00:00
  • Constant Variables in Google Tag Manager (AnalyticsID)
    00:00
  • Detect Mobile Browsers with Google Tag Manager
    00:00
  • Phone Number Tracking with Google Tag Manager
    00:00
  • Cross Domain Tracking with Google Tag Manager and Google Analytics
    00:00
  • Google Tag Manager Dynamic AdWords Remarketing installation
    00:00
  • Migrating Google Analytics into Google Tag Manager Tutorial
    00:00
  • Track YouTube Videos with Google Tag Manager and Google Analytics
    00:00
  • Drip Event Tracking with Google Tag Manager
    00:00
  • Remove Referral Spam with Google Tag Manager
    00:00
  • Tools & Plugins for Google Tag Manager
    00:00
  • Filter internal Traffic with Google Tag Manager and Google Analytics
    00:00
  • Advanced Google Analytics Integrations with Google Tag Manager [Course]
    00:00
  • Implement an Email Popup with Google Tag Manager and Padiact
    00:00
  • How to Create Custom Alerts in Google Analytics for Websites Breakdown Errors
    00:00
  • Why you should be using Hotjar Analytics
    00:00
  • Google Tag Manager Shopify Installation
    00:00
  • GTM Events vs. Google Analytics Events – What’s the difference?
    00:00
  • 10 Things To Master With Google Tag Manager
    00:00
  • How to install and track Live Chat App Tawk.to with GTM
    00:00
  • How to integrate Google Tag Manager on AMP pages
    00:00
  • Firebase Analytics Tutorial – How to track Mobile Apps
    00:00
  • Use Google Sheets for Tracking and Analytics
    00:00
  • Google Optimize Tutorial
    00:00
  • Google Data Studio Tutorial 📊 – How to build a Dashboard with GDS
    00:00
  • 3 ways to view Funnels in Google Analytics
    00:00
  • How to Implement Google Analytics Scroll Tracking Events with Google Tag Manager
    00:00
  • How to Track Transactions with Google Analytics Enhanced Ecommerce Functionality
    00:00
  • Enrich Search Results with JSON-LD Markup through Google Tag Manager
    00:00
  • How to Pre Fill Form Fields with Google Tag Manager
    00:00
  • How to Track Affiliate Link Clicks with Google Analytics and Tag Manager
    00:00
  • How to Install Mixpanel with Google Tag Manager
    00:00
  • Google Analytics Timestamp Custom Dimension with Google Tag Manager
    00:00
  • How to keep your Google Tag Manager account clean and organized
    00:00
  • 5 Analytics Tools for Tracking and Measurement
    00:00
  • How to Transform the dataLayer with Google Tag Manager
    00:00
  • How to A/B Test with Google Tag Manager
    00:00
  • Active Campaign Event Tracking with Google Tag Manager
    00:00
  • The New GTM Preview Mode (Under the Hood)
    00:00
  • New GTM Custom Templates explained (feat. Kevin from Bounteous)
    00:00
  • Samcart Ecommerce Tracking with Google Tag Manager
    00:00
  • Google Ads Website Call Conversion Tracking with GTM
    00:00
  • How to install Google Tag Manager on Wix (feat. Mike Sale)
    00:00
  • 3 ways to use the google_tag_manager JavaScript object
    00:00
  • How to Scrape Data Using Chrome Dev Tools and GTM [Quick Tip]
    04:44
  • How to Track Contact Form 7 with Google Tag Manager
    00:00
  • Track Your Internal Promotions with Google Analytics Enhanced eCommerce Tracking and GTM (Part 1)
    00:00
  • New GTM Feature: Variable Dropdown for Custom HTML Tags
    00:00
  • How to track iFrames with Google Tag Manager
    00:00
  • How to pull data relative to the clicked element in Google Tag Manager
    00:00
  • ThriveCart Ecommerce Tracking with Google Tag Manager
    00:00
  • How To Trigger OptinMonster Popups using Google Tag Manager
    00:00
  • How to Track Single Page Applications SPA with the GTM History Trigger
    00:00
  • [GUIDE] Google Tag Manager for WordPress Plugin (GTM4WP)
    00:00
  • Google Tag Manager vs. the Global Site Tag (gtag.js) – Similarities and Differences
    00:00
  • How to Track Outbound Link Clicks with Google Tag Manager
    00:00
  • How to Track Phone Number Clicks with Google Tag Manager
    00:00
  • Google Tag Manager vs. Google Analytics – Which one to use and when
    00:00
  • Top 10 Variables for Google Tag Manager
    00:00
  • Ecommerce DataLayer Setup for Google Analytics | Part 2
    17:49
  • Google Analytics Ecommerce Tracking with Google Tag Manager (Part 1)
    00:00
  • Adwords Conversion Tracking with Google Tag Manager Tutorial
    00:00
  • How to install Google Analytics with Google Tag Manager
    00:00
  • How to Track Intercom Events with Google Tag Manager
    00:00
  • Google Tag Manager DOM Element Variable (Scraping) explained
    00:00
  • Form Field Tracking with Google Tag Manager and a Auto Event Trigger
    00:00
  • Matches CSS Selector Option in Google Tag Manager
    00:00
  • Copy Event Tracking – Auto Event Tracking with Google Tag Manager
    00:00
  • Virtual Pageview Tracking with Google Tag Manager and Google Analytics
    00:00
  • 404 Error Tracking with Google Tag Manager and Google Analytics
    00:00
  • Outbound / External Link Tracking with Google Tag Manager
    00:00
  • Track Downloads (pdf, mp3 or mp4) with Google Tag Manager and Google Analytics
    00:00
  • GTM Timer Trigger for Google Tag Manager
    00:00
  • Tracking Mailto links with Google Tag Manager and Google Analytics
    00:00
  • Google Tag Manager Debug Console explained – Debugging Google Tag Manager
    00:00
  • Custom JavaScript Variable within Google Tag Manager (ClientID, Document Title etc)
    10:13
  • How to install Intercom with Google Tag Manager
    00:00
  • How to Delete and Restore Tags in Google Tag Manager
    00:00
  • Google Tag Manager Landing Page trigger / rule
    00:00
  • Google Tag Manager Magento installation – How to install GTM on to your Magento store
    00:00
  • Google Tag Manager eCommerce Tracking installation explained
    00:00
  • Google Tag Manager WordPress installation – How to install GTM on to WordPress Blog
    00:00
  • Google Tag Manager Content Grouping Setup in Google Analytics
    00:00
  • Google Tag Manager Button Click Tracking
    00:00
  • Google Tag Manager Variable Lookup Table explained – GTM Training video
    11:55
  • Conversion Tracking with GTM (with Facebook Conversion Tracking as an example)
    00:00
  • Customer.io Integration with Google Tag Manager
    00:00

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