Fundamentals of Marketing

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About Course

Marketing can be the spark of life for organizations.  Many people however misunderstand the fundamentals of marketing.  This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.

“Business has only two functions – Marketing and Innovation.”  ~ Milan Kundera

You don’t need to be a marketer to benefit from this course.  Being marketing-driven means looking at everything a company does from a customer point of view.  Many believe that organizations should be marketing-centric – in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much.

What you’ll learn

In this  Fundamentals of Marketing course, you will learn the core elements of marketing from a CEO / CMO perspective.  You will learn:

  1. Overview Of Marketing
  2. Marketing Environment and Ethics
  3. Global marketing
  4. Consumer decision making
  5. DSS and marketing Research
  6. strategic Planning
  7. business marketing
  8. services
  9. segmenting and targeting markets
  10. Product concepts
  11. Developing and managing products
  12. Marketing channels and supply chain management
  13. Retailing
  14. Pricing
  15. Advertising publicity
  16. sales promotion/personal sales

“Fundamentals of Marketing is too important to be left to the marketing department.” ~ David Packard

Once you complete this course, you should understand the basics of marketing, and how to think, sound, and act like a marketer.  If Marketing is your desired field, you should be more employable and valuable as a marketer.

“The aim of  Fundamentals of Marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker

 

Who this course is for:

  1. This course is for people who want to expand their knowledge and expertise in modern marketing. It does not require previous marketing experience. The goal of this course is to learn knowledge that will make you more valuable to your employer.
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What Will You Learn?

  • Overview Of Marketing
  • Marketing Environment and Ethics
  • Global marketing
  • Consumer decision making
  • DSS and marketing Research
  • strategic Planning
  • business marketing
  • services
  • segmenting and targeting markets
  • Product concepts
  • Developing and managing products
  • Marketing channels and supply chain management
  • Retailing
  • Pricing
  • Advertising publicity
  • sales promotion/personal sales

Course Content

Fundamentals of Marketing

  • Overview of marketing
    00:00
  • Advertising publicity
    00:00
  • Pricing
    00:00
  • Retailing
    00:00
  • Marketing channels and supply chain management
    00:00
  • Developing and managing products
    00:00
  • Product concepts
    00:00
  • segmenting and targeting markets
    00:00
  • services
    00:00
  • business marketing
    00:00
  • strategic Planning
    00:00
  • DSS and marketing Research
    00:00
  • Consumer decision making
    00:00
  • Global marketing
    00:00
  • Marketing Environment and Ethics
    00:00
  • sales promotion/personal sales
    00:00

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