Fundamentals of Marketing

Marketing can be the spark of life for organizations.  Many people however misunderstand the fundamentals of marketing.  This course seeks to provide clarity about what Marketing is and how it works and how you can use it from a practical point of view.

“Business has only two functions – Marketing and Innovation.”  ~ Milan Kundera

You don’t need to be a marketer to benefit from this course.  Being marketing-driven means looking at everything a company does from a customer point of view.  Many believe that organizations should be marketing-centric – in other words, start with marketing before anything else to understand if there is an actual need for the product or service and if so how much.

What you’ll learn

In this  Fundamentals of Marketing course, you will learn the core elements of marketing from a CEO / CMO perspective.  You will learn:

1. Overview Of Marketing
2. Marketing Environment and Ethics
3. Global marketing
4. Consumer decision making
5. DSS and marketing Research
6. strategic Planning
7. business marketing
8. services
9. segmenting and targeting markets
10. Product concepts
11. Developing and managing products
12. Marketing channels and supply chain management
13. Retailing
14. Pricing
15. Advertising publicity
16. sales promotion/personal sales

“Fundamentals of Marketing is too important to be left to the marketing department.” ~ David Packard

Once you complete this course, you should understand the basics of marketing, and how to think, sound, and act like a marketer.  If Marketing is your desired field, you should be more employable and valuable as a marketer.

“The aim of  Fundamentals of Marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker