About Course
Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices, and technologies to win and retain customers profitably.
The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so that you can implement Customer relationship management practices successfully for long-term profitability.
Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms with excellent marketing programs for attracting customers have trouble with customer retention.
In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.
Course Content
Customer relationship management
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Introduction to CRM – Examples of CRM
00:00 -
Business Planning How to plan a business
00:00 -
Social Networking in CRM and Ethics in CRM
00:00 -
Mobile CRM and Software for Mobile servicing
00:00 -
Problems with E CRM
00:00 -
Understanding E CRM
00:00 -
CRM Evaluation
00:00 -
Marketing initiatives of CRM
00:00 -
Customer retention
00:00 -
Planning of CRM and Implementation of CRM
00:00 -
Custome value Management and Customer strategy cycle
00:00 -
CRM and Data management – part 2 – Analysing data in CRM
00:00 -
CRM and Data management – Part 1 – Data management in CRM
00:00 -
Relationship marketing and Customer relationship management
00:00 -
Measures of CRM
00:00 -
Barriers to CRM
00:00 -
Ojectives of CRM
00:00 -
Benefits of CRM
00:00 -
Future of CRM
00:00
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